Emergen-C Takeover

Airport Activation - August/September 2025
Art Direction / Graphic Design / Production

Creative Director: Jamie Spears
Art Director: Ayessa de Guzman
Copywriter: Ryan Paterson

About the project

For a media takeover of Terminal 1 at Pearson Airport, we created assets supporting the new "Get Emergen-C Ready" concept, encouraging passengers to pick up their Vitamin C beforehand because there's nothing worse than getting sick on the trip.

Terminal 1 Hammerhead Domination

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