Spadina & Front Street OOH - November 2025
Art Direction / Concept / Design
Creative Director: Tomas Soares
Art Director: Ayessa de Guzman
Copywriter: Ryan Paterson
Placed on one of the busiest streets in Toronto nearby The Well, we wanted to promote the route to whiter teeth and protection through a play on the GPS and travel. No more switching back and forth between toothpastes when you have a clear path that does it all.
Taking over your typical media towers though the three towers were only a few feet away from each other. Why repeat the same print in the same area? Instead, I designed a bit of a story by creating a polyptych using the four panels for a more engaging and fun approach.
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